Nike is joining up on a new brand with Kim Kardashian in a bet her star power can have the same impact Michael Jordan did 40 years ago, but for women ...

Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its offerings to better ...

In its first year alone, SKIMS sold more than three million products, showcasing the brand’s appeal and demand. The combination of high-quality products and effective marketing strategies helped ...

To that end, the brand will make its premium-quality and style-forward designs available to all women through extended sizing. "Nike and SKIMS share a deep commitment to innovation, inclusivity ...

Nike has partnered with American media personality Kim Kardashian's shapewear brand SKIMS for NikeSKIMS, a new brand set to disrupt the global activewear market with bold innovation for women ...

Others, however, argue that it is an example of excessive consumerism and the objectification of women. One fan wrote: "I love skims and this is so awful," with another adding, "This is so beyond ...

Nike has teamed up with Kim Kardashian's intimates brand Skims to launch a new line of activewear as the legacy sneaker giant looks to win over more women and better compete with Lululemon ...

(Reuters) -Nike will launch a new women's activewear brand in the U.S. this spring in partnership with Kim Kardashian-owned shapewear label Skims, as CEO Elliott Hill works to broaden its ...

Nike's partnership with Skims comes as the company tries to win over more women and bring in new products as it faces criticism for falling behind on innovation and ceding market share to competitors.