In Belfast, the term sigma is apparently thriving, with 253 searches per 100,000 people, followed by Newcastle (251) and Bristol (235). Birmingham led in searches for aura, with 143 per 100,000 ...

Words such as “skibidi,” “sigma” and “gyatt” now pepper tweens’ sentences, and “Ohio” is more than just a U.S. state: it’s a state of being.

The Harvard-Educated Linguist Breaking Down ‘Skibidi’ and ‘Rizz’ Adam Aleksic, who posts as Etymology Nerd on social media, argues in a new book that algorithms are reshaping the English ...

Do you know your ball knowledge from your betas? Your sigmas from your Skibidi Toilets? And, let’s be honest—do you really understand what it means to be having a ‘ brat winter ’? A new study by JD ...