For artists and brands, the deck's underside presents a prime canvas for showcasing creative designs or logos ... identity or brand, making this step critical in the custom skateboard creation ...

All hail the Capybara! It’s only been a few months since electric skateboard brand Defiant Board Society introduced the Defiant: One. I recently got my hands on one to see this beauty of a board ...

Were corporate suits with no respect for the craft of hand-lettering or decades of brand equity to blame ... Or even the granddaddy of American logos, Coca-Cola’s hallowed script?

LLC. On Tuesday, they announced SHUT NYC, a U.S. skateboard brand known for its rich history and strong roots in New York City's skateboarding culture, will continue the legacy under their company ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. In the fast-paced landscape of marketing, the concept of a brand extends far beyond the ...