Composable digital experience platform Contentstack announced the acquisition of Lytics, the real-time CDP founded in 2013. Contentstack’s primary current offering is its headless CMS.

With Acxiom Real Identity alongside Sitecore CDP, brands can extend the view of customer and prospect journeys the CDP provides by observing behaviors across all owned and paid media digital ...

Sitecore, a digital experience software provider ... formerly known as Salesforce CDP. Includes Streaming Insights and Data Actions, Advanced Identity Resolution and Anonymous Profiles.