One of the most frustrating moments of the sales process is the all-too-common "no-show"—when a prospective customer fails to show up for a meeting or isn't available to take a scheduled sales call.

"I asked you four times, and you didn't show up. Now I got to teach you a lesson ... and people who did a no-call, no-show. And it begs the question of, is that fair?" They Married in 2020.