Robert Cialdini’s book has remained a favorite amongst entrepreneurs, sales and marketing professionals and more since it was published in 1984. After reading just a few pages, you’ll realize why.

Luckily, there are simple practices to help you find the right individual to fit your company and culture. The trick? You must frame the process through the eyes of a marketer.

The truth about marketing is that it should be simple. The majority of businesses don’t have unlimited resources or overflowing marketing budgets to pour into trends, but everyone deserves ...

E-book Marketing If you're aiming to utilize content marketing to increase sales for your franchise business, consider integrating e-book marketing into your content strategy too.