Luckily, there are simple practices to help you find the right individual to fit your company and culture. The trick? You must frame the process through the eyes of a marketer.

No, this is not a marketing book by any means. But it is a book every CMO, marketer and human being should read for it causes all of us to take that hard look in the mirror at ourselves but does ...

In the past year I’ve seen the rise in conversations about utilitarianism marketing. In his book Ctrl Alt Delete: Reboot Your Business. Reboot Your Life.

E-book Marketing If you're aiming to utilize content marketing to increase sales for your franchise business, consider integrating e-book marketing into your content strategy too.

Many authors have successfully turned to Kickstarter to fund their book marketing. Goodreads. 50 Million readers find books to read on Goodreads so it makes sense for authors to find out as much ...