Sideways may be an old, even obscure movie to the rest of the world, but in the Santa Ynez Valley, as the film celebrates its 20th anniversary this October, it’s spirit lives on, day after day.

“The impact of Sideways on my brand and the Santa Ynez Valley in general was incredible,” says Joseph. “It’s like the movie came out yesterday.

Sideways' inspires wave of tourism to wine country Sideways' inspires wave of tourism to wine country VALLI HERMAN / Los Angeles Times Jan 17, 2005 0 ...

Today, it’s an organic farmstead and estate vineyard. The 2004 movie, “Sideways,” put California’s Santa Ynez Valley and its wineries and vineyards on the map.