The Sidemen started Sidemen Clothing in 2014, which gave them merchandise labeled with the logo. In 2023, the business expanded with an in-store outlet at Kent's Bluewater Shopping Centre.

Netflix has taken on the second season of The Sidemen‘s YouTube reality series. The streamer has greenlit a second season of the Big Brother-esque Inside, which will air early next year.

clothing lines and membership subscriptions. Ex-YouTube EMEA Originals boss Hyams and Mirchandani Hyams launched Pangaea in late 2022, and The Sidemen Story has been the company’s first major ...

YouTube sensations the Sidemen descended on the Bullring today to open their newest clothing store. The seven social media stars were at the city centre shopping centre this afternoon opening SDMN ...

Speaking ahead of the opening day, Matt Peters, managing director of Sidemen Clothing, said: “The Sidemen are undeniably pioneers in the rising world of creator-led brands and this is another huge ...

Working hard behind-the-scenes, the Sidemen, with each member having an equal share in all joint ventures, have their own subscription-based service Side+, clothing brand Sidemen Clothing ...

Last week, the Sidemen brought Birmingham's Bullring to a standstill with the launch of their latest SDMN clothing store. The YouTube stars, including KSI, drew massive crowds as they unveiled ...