The “ 2021 Video Ad Spend and 2022 Outlook ” report says Connected TV ad spend grew 57% in 2021 to $15.2 billion and will grow another 39% in 2022 to $21.2 billion.

TV ad spending reached its height before the pandemic and will never reach that level again, according to a new study by Insider Intelligence. In 2022, such spending will fall below 20% of total ...

TV viewers are moving to streaming faster than ever. Can advertisers keep up? That's one big question facing the connected TV ad market, that segment of the digital advertising business that ...

Previously, she was a writer and editor at MUO. The co-founder of Pluto TV, Ilya Pozin, wants to give away free ad-supported TVs — yes, you read that right.

NBCU’s results reflect a somewhat softer market for TV. The haggling takes place in a tricky economy. The networks have largely agreed to take narrower pricing hikes than last year, according to ...