For women over 50, makeup can be a powerful tool to enhance natural beauty and shed a few years off the face. Let’s dive into ...

These are the best eyeshadows for mature skin, per testing and makeup artists. Find picks for women over 50 from Laura Geller, CoverGirl, and more.

Bravo stars Kyle Richards and Madison LeCroy swear by this Too Faced eyeshadow palette. It’s packed with versatile shades for a variety of looks—and it’s 50% off right now with free shipping.

Makeup artists have shared their insights on which outdated methods may be adding years to your look, and how to update them for a fresher, more youthful appearance over 40. 1.

Instead, pop a little light shimmer or brightness in the inner corner to open up the eye. Now that you've read up on all of James’s best tips and techniques for applying eyeshadow, it's time to ...