As the name suggests, "'90s natural" is all about effortless, born-with-it hair color. It is traditionally featured on a light brunette or dark-blond base with a mix of highlights and lowlights to ...

Budget-friendly brilliance. Clairol Natural Instincts has redefined affordable hair coloring by incorporating 80% naturally-derived ingredients into their formula.

Natural hair color more popular than ever: ‘Gray used to be taboo. But now it’s considered classy' Freedom of salt-and-pepper style more popular than ever, stylists say.

We may earn commission from links on this page, but we only recommend products we love. Promise. Keep scrolling to find the full list of natural hair dyes to maintain, tone, or tint your hair ...

And for those who have been on TikTok and seen some at-home hair color disasters, either in videos from the person themselves or in viral reenactments, we spoke with a few of those professionals ...