The four Ps of marketing—product, price, place and promotion—serve as a framework for marketing success. Learn what each entails and how to use them.

It encompasses all the strategies a company implements to promote the purchase of goods and services by consumers or other businesses. A marketer’s overarching objective is profit maximization.

EY Studio+ brings the firm’s various services in marketing and design and a 7,000-strong staff under one roof in a bid to win bigger accounts.

U.S. consumer price inflation accelerated in June, with the Consumer Price Index (CPI) showing price increases for a broad range of goods and services. According to the latest CPI report, headline ...

The hundreds of goods and services in the CPI-U aren’t all given equal weight when calculating the index. Instead, the BLS weights each item to reflect its share of overall consumer purchases. The ...

Apple is updating its App Store linking rules and fees in the European Union to comply with the requirements of the Digital ...

For instance, goods and services sold in the United States cost 9.1% more last June compared to June 2021. The most recent Consumer Price Index report found that prices rose by 4% compared to last ...