value proposition and pricing. While these are some of the fundamental pieces of any go-to-market strategy, I find that many new service-based businesses tend to get it wrong. Either they try to ...

A good value proposition makes customers choose one product or service over another. Yet, many companies struggle to clearly define or articulate their value proposition, leading to confusion in ...

The goal is to increase the value of the product or service being offered. The term value proposition is used in the corporate world to represent a company's promise to its customers that they'll ...

Marketing is all about what's new, which means founders of boutique marketing agencies need to become skilled at migrating the value proposition. In particular, they must learn how to sunset old ...

Related:What operators are looking for from the National Restaurant Association Show floor Value meals introduced by limited-service brands ... because of their value proposition — competing ...

Articulating your value proposition as an advisor is harder than ... advisors who focus on life values can distinguish their service from others by getting to know their clients in a way other ...