Customer service is the new marketing. This statement may sound suspect coming from a customer service consultant, but if you consider consumer behavior and thought patterns today, you’ll ...

Marketing a good isn't the same as marketing a service. The customer can touch carpet, but not the act of cleaning it--and that's an important difference. Nearly all products are a bundle of goods an.

Marketing as a service is about the entire customer journey – the reminder to tell someone to leave for the airport because they’re going to be late, the Uber that’s ordered to get to the ...

Marketing a service-based business relies more on building a relationship than marketing products does. Some relationship building is done with product marketing – particularly branding and name ...

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). What is MaaS?