Word-of-mouth marketing (or WOM marketing) is when a consumer's interest in a company's product or service is reflected in their daily dialogues. Essentially, it is free advertising triggered by ...

There's a difference between being a service organization to Sales and being a value generator for the company. As marketing professionals, our future depends on being the latter. Let's clarify the ...

It should have some marketing goals. What is the meaning of goal ... may want to increase your product sales by 10%. If you're a service based company, on the other hand, you may want to increase ...

Lastly, check whether the service comes with sufficient documentation and tutorials for you to learn. How we tested the best online marketing services We test the best online marketing services by ...

The reality is that CFOs can recommend a lever for marketing that they've used for other disciplines: outsourcing—also with new service models, such as B2B marketing as a service (MaaS). MaaS brings ...