Media & Marketing - The DoAds company has announced the start of internationalization efforts in the DACH markets, as well as ...

Google Ads will ban advertising for pill presses and related equipment starting September 1st, as part of an update to its ...

The channel and campaign survey was conducted online between July and mid-September 2024. There were 418 respondents, 194 from North America and 224 from Europe. While a variety of industries were ...

What L’Oréal and Microsoft’s AI strategies reveal about the future of beauty and marketing from empowering creators to ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

Cost per first purchase — a key metric for retail app marketers — dips to $87 in September, far below the annual average of $113.74 and cheaper than any other month. At the same time, September boasts ...

At Variety's Entertainment Marketing Summit, executives from legacy studios, ... The Catch-22 of Modern Marketing Campaigns: ‘We Are Targeting Our Way to Oblivion’ ...

"September sees a return to business as usual post-summer, with teams focused on delivery rather than transformation, potentially making it less ideal for introducing large-scale change." The takeaway ...