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Lady Gaga is activating her beauty guru mode. On June 27, the Grammy Award winner showed off her makeup skills in her first-ever makeup tutorial on YouTube in collaboration with Sephora.
Lady Gaga's GRWM videos are the highest viewed and top performing videos on Sephora YouTube, with past videos immediately generating over 3.3 million views.
Below, she shows us how to use just seven products (all of which have the Clean at Sephora seal, so you know they’re free of parabens, sulfates, and a whole host of other ingredients you might ...
When it comes to beauty stores, Sephora and Ulta dominate the market. Ulta has 1,308 stores across the US as of January 2022, while Sephora has an estimated 2,700 stores worldwide.