If you’re a fan of the iconic Baccarat Rouge 540 —currently the buzziest perfume on the internet—but haven’t pulled the ...

From fragrance to scalp care, these four founders are reshaping beauty inside one of Sephora’s most competitive programs.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Whether you purchase rollerball perfumes as a way to discover new scents or just need a midday scent tune-up, rollerball perfumes are a quick refresh for the busy beauty bee on the go. Not only can ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

"Dolce & Gabbana's Light Blue, an iconic scent of the early aughts, has just been upgraded by perfumer Olivier Cresp to ...

The Sephora Sale Is Here — Shop These 14 Skincare and Makeup Picks For Women Over 50 Now By Maria Correa | Edited by Abby Kass Published Apr 3, 2025 9:35 pm ET ...

Additionally, as we noted in our article “20 Best Feminine Perfumes For Everyday Use,” Technavio projects that the US perfume market will grow at a CAGR of 9.12% between 2022 and 2027.

Sephora shoppers are flocking to buy a 'really delicious' perfume that is now 15% off. The discount has been applied across a number of Fugazzi fragrances on the beauty retailer but we're obsessed ...

The best men's colognes are wearable, long-lasting and feel uniquely you. Here is our list of fragrance all-stars, from light citrus scents to woody aromatics.

If you're looking for the best perfumes for women, there are plenty of great resources.You could check #perfumetok for some excellent suggestions from some of TikTok's best and brightest creators ...

From Kaylai's Vanilla 28 to Heretic's Dirty Vanilla, we tried the best vanilla perfumes to curb your love for all things sugary and enticing.