With your tools and analytics in place, you’ll want to begin tracking major events. SEO is about driving organic traffic to a site and generating revenue, but you also need a way to track your ...

Configuring custom event tracking in Google Analytics 4 (GA4) requires several steps. In order to track events with custom parameters in GA4, you have to start by adding custom dimensions ...

All your marketing efforts really hinge on the performance of your website and the SEO efforts you’ve put into the site. Installing Google Analytics ... strategies for tracking, however, make ...

Conversion tracking is also an essential element of analytics-driven SEO. Businesses can determine which pages on their site are most successful in converting visitors into customers. This will ...

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and ... which metrics to put aside. Google Analytics 4 (GA4) is here, and with ...

analytics are also essential in helping you make iterative improvements to the campaign as you go along. Yet SEO reporting can be a bit of a minefield. With a myriad of available data, countless ...

Call tracking can help to fill that gap in your marketing analytics. If you receive inquiries ... Call tracking is also a great companion for your SEO, so let’s take a look at the benefits.

We all know Google Analytics is a powerful tool for serving up actionable ... link from the search results page is the number of clicks that appears on Google’s SEO report. If your site has more than ...

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