Only slight advantages are shown for the Stapel scale in lack of leniency (high scores) and the semantic differential scale in precision (low variance) in a comparison of these scale approaches with ...
Scale development, scale appropriateness, and scale utilization are crucial topics in the marketing research literature (Bendixen & Yurova, 2012; Cramphorn, 2012 ...
The author describes the construction of a scale to measure self-concepts, person concepts, and product concepts. Multivariate analysis and multidimensional scaling procedures are employed to develop ...
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