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In a series of tweets, Four Loko teased a seltzer boasting a much higher alcohol-by-volume amount than its main competitors. The brand tweeted a photo of a can labeled Four Loko Sour Seltzer ...
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The higher alcohol content is in line with Four Loko’s other products, which mostly hover in the 12-14% range. It’s a bit hard to imagine how that will work in a “seltzer,” though.
The can touts the drink as the "hardest seltzer in the universe". It contains 14% alcohol by volume -- nearly three times as much as leading alcoholic seltzers.
Though a number of people joked on social media that drinking Four Loko was simply not an option, there were plenty of people who were intrigued by Sour Seltzer's high ABV. In fact, the 14 percent ...
In the 750 ml bottle segment, $20-$25 continues to lead the off-premise growth; in the three weeks preceding May 23, over $25 bottles led the pack.
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