The smell of hot dogs, the crack of a bat, and the unmistakable thump of the “Seinfeld” theme song echoing through the stadium could only mean one thing: Seinfeld Night was back at Maimonides Park.

Jerry Seinfeld is not only a legendary comedian but also a savvy businessman with a brand valued at over a billion dollars. His success goes beyond the realm of comedy, as he has skillfully managed ...