Targeting, segmentation and positioning are all central to a company's marketing strategy. Often referred to as S-T-P marketing, segmenting, targeting and positioning involve identifying possible ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

Target marketing is essential to getting the most from your marketing dollars by reaching out specifically to those who are most likely to buy your products or services; they are your target market or ...

It’s important to deliver your business’s message to the right audience. The STP marketing model is helpful in this case. Segmentation, targeting, and positioning are what STP stands for. It’s a ...