Google Ads now lets you A/B test creative in Demand Gen to get insights into what drives clicks, engagement, and conversions.

Google’s AI Max ads feature longer headlines and pull content from blog posts (not just landing pages). And they're driving ...

TikTok is emerging as a serious player in search advertising, that could challenge Google for a slice of performance ...

The old keyword-based approach is breaking down. Shift your B2B PPC approach to match Google’s AI-first direction – without overspending.

A new Google search ad, the AI Max kind, was spotted in the wild and boy did it look interesting. This ad had a super long ...

Google seems to be testing the search terms insights report for responsive search ads. Search terms insights help you ...

"Google clicks continue to hold up quite well," Booking Holdings CFO Ewout Steenbergen told financial analysts.