Tourism boards are encouraged to use YouTube to build immersive experiences and leverage creators to enhance Saudi Arabia’s brand image effectively. 4. AI and Innovation in Tourism Marketing: ...

A contract between Messi and Saudi Arabia’s tourism authority offers a glimpse at the details of their multimillion-dollar relationship. By Karim Zidan and Tariq Panja As the sun set over a ...

Al-Ula is a cornerstone of Saudi Arabia’s tourism ambitions. Part of the city’s Old Town, long crumbling in neglect, has now been painstakingly restored.

Pakistan, May 16 -- Saudi Arabia's Tourism Minister Ahmed Al-Khateeb has announced that the kingdom is working to make tourism as vital to its economy as oil by 2030. Speaking at the Saudi-U.S ...

Tourism is at the core of crown prince Mohammed bin Salman’s (MBS) plan to transform the nation. By 2030, the goal is for 150 million visitors, with 70 million coming from outside Saudi.

Israel’s tourism minister was in Saudi Arabia on Tuesday for a UN-sponsored conference, marking the highest-level visit by an Israeli official to the kingdom and another sign of possible ...

The WTTC projects that, by 2032, Saudi Arabia’s tourism sector could contribute nearly $169 billion to its GDP, representing 17.1% of the total Saudi economy.

Saudi Arabia has attracted about $13 billion in private sector investment into its tourism industry as it aims to share the cost of spending associated with its plan to become a new travel hot spot.

DUBAI, July 5 (Reuters) - Non-oil business activity in Saudi Arabia surged in June, supported by strength in construction and tourism, a survey showed on Wednesday. The seasonally adjusted Riyad ...

This sponsored content was created in collaboration with a Skift partner. Saudi Arabia has committed over $800 billion to its tourism sector over the next decade, with significant "giga" projects ...

Saudi Arabia expects the initiative to significantly impact the socio-economic landscape, creating 42,000 new room keys and approximately 120,000 job opportunities, furthering talent development ...