In other words, the company “screams” Santa Cruz. It is a key part of our heritage as a city, and must continue to be supported in order to preserve Santa Cruz culture. — Aadity Sharma, UCSC ...

30 years later, that skateboard is experiencing a revival: the Santa Cruz x Jägermeister reissue capsule collection features the Jeff board in a retro-design plus matching T-shirts in black and ...

Jägermeister, in partnership with the iconic US label Santa Cruz, has launched a limited three-piece skateboard and fashion capsule collection. Jägermeister partners with Santa Cruz ...