Santa Cruz Skateboards celebrated its 50th anniversary this weekend with an all-out birthday bash.The Santa Cruz Skateboards brand began in 1973 and grew into a worldwide icon in skating. The ...

The brand is Santa Cruz Skateboards, a division of NHS Inc., which is celebrating its 50th anniversary this year as a purveyor of skate culture in its namesake city and beyond.

UC Santa Cruz is represented in “Queen,” the newest production by TheatreWorks Silicon Valley, in a big way — two big ways, actually. It is the school where two Ph.D. candidates a… ...

Through the efforts of County Park Friends and the Richard Novak Foundation, a new skate park will open up at Pinto Lake County Park. The new 8,000-square-foot park, outside the main entrance ...

A Santa Cruz woman has been skateboarding for more than 50 years. Now, at the ripe young age of 64, Judi Oyama is headed to the World Skate Games in Rome.

SANTA CRUZ, Calif., April 16, 2025 /PRNewswire/ -- Today, West Peak Sparkling Spirits, a spirit-based seltzer-style RTD featuring sparkling water and real juice, is pleased to announce some ...

Santa Cruz's properties include Skateboards.com and Surfboards.com, as well as brands such as Live Oak Skateboards, Four Play Wheels, Fringe and SC Brand, all of which have multiple revenue channels.

Sea otter 841 went viral last summer for stealing surfboards and evading authorities. Now she’s returned to the Santa Cruz waters where she made her name. Can Supreme Court Justice Samuel Alito and ...

Legendary Bay Area skate-punk band the Boneless Ones take the stage with their brand new line-up when they play shows in Santa Cruz and Albany this weekend.

Santa Cruz has launched the GoLearn Skateboarding app for iPhone and iPod Touch. The skate and surfing company tapped Whagaa Software Inc., developer of instructional applications for mobile devices ...