Walk down the sidewalks, drive along the boulevards, hang out along the beaches of Santa Cruz County, and you can”t not see it. It”s there on T-shirts, caps and hoodies. You”ll se… ...

Their dot logo is about as classic and timeless as they come! Well, again… 50 years!? Insane. But I wouldn’t expect anything less from an iconic brand like Santa Cruz.

Bikers from across the western United States gathered on 3rd and Main streets for another festive running of the Santa Cruz Classic Criterium, an annual event held for the 55th time on Sunday.

SANTA CRUZ – The head honcho of the merchandising company that owns the famous red-dot logo for Santa Cruz Skateboards, sent an e-mail to City Council candidate Gus Ceballos after checking out ...

SANTA CRUZ, Calif. – Sol Lipman is a Silicon Valley veteran who has worked for such companies as AOL and Yahoo and commuted to tech hubs in Palo Alto and Sunnyvale, California, for years.

WEBVTT RULE HAS BEEN ON THEBOOKS FOR ABOUT AYEAR, TO DEAL WITHOVERCROWDED STREETSAND SIDEWALKS, NOWCITY LEADERS PLAN TOMAKE CHANGES WHICHTHEY HOPE WILL SATISFYDOWNTOWNMERCHANTS, STREETPERFORMERS ...