Since the Sanrio company was established in 1960, there has been plenty of time for Hello Kitty's group of friends to expand, but not every new Sanrio character became a long-term part of the ...

Hello Kitty's Sanrio & Cocomelon Unite for First Crossover Show in 2026 Neither Sanrio nor Moonbug are strangers to major brand crossovers, with the former including partnerships with the likes of ...

Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and said, "Hello Kitty is not a cat," and "she's actually a little girl.” ...