By Da Lin Updated on: October 21, 2023 / 6:19 PM PDT / CBS San Francisco SAN FRANCISCO -- A new $4 million campaign aims to refresh San Francisco's image and boost civic pride.

Their stereographs numbered over 1,000 and were published in a series of catalogs called 'Gems of California Scenery'. You can see 36 of their images of mid-1860s San Francisco in the gallery above.

The global perception of San Francisco isn't what it used to be. So, how will the top four mayoral candidates improve the city's tarnished image? Here's what they had to say.

Learn more about #ItAllStartsHereSF here. San Francisco faces one of the biggest challenges, to enhance the city's image and not give credence to what others are saying about ongoing issues.

San Francisco launching PR campaigns to improve public image by: Amy Larson Posted: May 23, 2023 / 01:36 PM PDT Updated: May 23, 2023 / 10:01 PM PDT ...

SAN FRANCISCO (AP) — World leaders, CEOs, protesters and thousands of others will soon descend on San Francisco for a global trade summit that could give the battered city a chance to reverse ...