Samyang Foods, the maker of Buldak, sprung into action as the video went viral. Just a month later, the brand engineered another moment designed for virality, delivering a Buldak-themed party — and a ...

Samyang Foods, South Korea’s pioneer in instant ramyeon, found itself tasting defeat in the 1980s, when Nongshim stirred up the market and expanded into the nation’s dominant noodle maker.