Product Management And Product Marketing: Yin And Yang The product manager and product marketer are the yin and yang—or in other words, they’re different sides of the “same coin.” ...

Demand generation is an essential component of marketing these days. Engaging with product management to regularly review and provide input for demand generation efforts is incredibly helpful ...

As the age-old saying goes: Every man has his price. Fittingly, while the capacity for data collection and personalized marketing has continued to grow, this idiom has become chillingly close to ...

One of the main questions for anyone responsible for a company's marketing strategy is how to manage multiple products (or services) for the future as well as maximize product opportunities in the ...

John R. Graham is president of Graham Communications, a marketing services and sales consulting firm in Quincy, Mass., 02170 (617-328-0069; fax 617-471-1504); j_graham@grahamcomm.com).

International marketing provides you with an advantage over other domestic companies. It allows you to bring your product to a part of the world that needs it or wants it more than your home market.

Isabel Atherton, the director of marketing at Sunny Sky Products, tells a different story. Her company makes concentrates for frozen drinks and sells them B2B.