According to the experts, purple shampoo can help neutralize dullness, eliminate brassiness and tone blonde hair. Here's how to use it at home for the best results.

Purple shampoo is a color-correcting and color-depositing shampoo that helps brighten and combat yellow tones in the hair, says Meaghan Phelps, a colorist at Sharon Dorram Color at Sally ...

The best purple shampoos, according to our testers, include Amika, Kristen Ess, and IGK, and Nexxus. Our picks range in price from $12 to $32 and work for a variety of hair types, including those ...

Depending on the brand and the store where you get the purple shampoo, you can expect to pay anywhere from $8 to $100. Inexpensive purple shampoos are available in the $8-$19 price range.

Purple shampoo is a popular product for people with blonde hair (especially those with dyed blonde hair) as it neutralizes brassy and yellow tones. However, a lesser-known fact is that the shampoo ...

Juliana Ohlmeyer, a renowned colorist, explains, ‘Purple shampoo is used as a very gentle way of controlling extra yellow tones in your hair, which is the underlying pigment in light blonde hair ...

The L’Oreal Paris EverPure Toning Purple Shampoo is a powerful sulfate and paraben-free shampoo beloved by thousands for brightening their blonde, gray, or blonde-highlighted hair.