with a profiled logo of the ice age creature featuring nods to the shape of the state, its mountain range and the same light blue, black and white color scheme that quickly became synonymous with the ...

The branding of the Mammoth, from the logo to the colors to the merchandise, has generated significant buzz among hockey's ...

The public opinion of the new Utah Mammoth logo seems largely positive (with some exceptions, as there always are). But did ...

I’ll go as far as to say that the Mammoth is now the strongest mascot in the NHL,” writes Brian Higgins in an op-ed. “In a head-to-head matchup, no other NHL mascot could defeat it in a fight, and I’m ...

Team introduces permanent brand identity including colors, logos, and jersey designs ...

SALT LAKE CITY — After a mammoth undertaking of buying an NHL team, moving players ... with a profiled logo of the ice age creature featuring nods to the shape of the state, its mountain ...

The mammoth head is visible as a secondary mark on the club's away jersey, which uses the diagonal "UTAH" as its primary ...

Winning the second draw at the NHL draft lottery and moving up from having the 14th pick to No. 4 is the latest development setting up a momentous summer for the Utah Hockey Club.

The NHL team in Salt Lake City is now known as the Utah Mammoth ... road jerseys with “UTAH” diagonally down the front. The logo includes a nod to the mountains, the shape of the state ...

After a mammoth undertaking of buying an NHL team, moving players ... became synonymous with the team in its first season in Salt Lake City. "Our fans made it very easy for us," Ryan Smith ...