Salesforce today launched Loyalty Management to help companies increase customer trust and engagement. Built on the Salesforce Customer 360 Platform, Loyalty Management allows companies to build ...

Salesforce has unveiled its Customer Data Platform (CDP) with the next generation of Customer 360. New platform services will enable companies to unify disparate customer data throughout their entire ...

Built on the Customer 360 Platform, Salesforce said its new Loyalty Management service enables businesses to deliver "a connected loyalty experience across the entire customer journey". Loyalty ...

Salesforce CRM recently announced that it entered into an agreement with the audio company, Bose, to provide a complete product and software suite solution — Salesforce Customer 360. This will ...

Loyalty Management will give companies a full, 360-degree view of every member in their loyalty program, facilitating unique, personalized experiences for everyone.

Building and nurturing loyalty Built on the Salesforce Customer 360 platform, the new loyalty management product comes ready-to-use, with pre-built templates, data models, and business processes for ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

Salesforce has launched new data cloud, AI and automation capabilities to expand its Customer 360 for Health enterprise platform. Nearly 80% of healthcare consumers cite difficulty navigating the ...

The Customer 360 Truth platform is built on top of this model. All of the components are generally available starting today, except Audience Manager, which is expected some time in the first half ...

The new Customer 360 Truth services leverage Mulesoft's Cloud Information Model to bolster Salesforce's customer data platform. Written by Stephanie Condon, Senior Writer Nov. 19, 2019, 5:00 a.m. PT ...

Customer 360 platform: A key growth driver In Salesforce's fiscal second quarter, the company's service cloud offering saw strong momentum, with its revenue growth rate accelerating. Service cloud ...