Why Sales and Marketing Alignment Is Important 1. Cooperative Marketing-Sales play maps to the way modern purchases are made. One compelling reason for aligning Marketing and Sales is the evolution of ...

3. Set topic areas and content types to create. The next part of your LinkedIn content strategy plan needs to include the types of content you’ll create as well as the topic areas you’ll focus on.

2025 Salary Guide: Pay Forecasts for Marketing, Content, and PR Positions; 10 Passive-Aggressive Phrases to Avoid in Work Emails [Infographic] The Three Key Drivers of Highly Effective Sales Training; ...

HX Expeditions has grown its Americas sales and marketing teams with eight new hires and promotions, a move that follows its separation from Hurtigruten and an investment in ship upgrades by the ...

Sales and marketing has been a long established role in the core teams of hotels around the world. There's a lot to it, but the role generally entails driving demand for a property, liaising with ...

LinkedIn is a great B2B marketing channel. It's not just marketers who should be using the channel; here, we'll explain why it's an essential tool for sales people too.