The formula looks like this: CAC = total sales and marketing costs/number of new customers. Finally, measure your pipeline velocity—the time it takes from initial LinkedIn engagement to deal ...

In today’s world, where the business-to-business (B2B) sales journey usually starts with online research rather than a sales team, marketing plays a critical role in driving revenue and enabling ...

In my 30 years working to establish successful B2B marketing teams, the most clichéd (but somewhat accurate) statement is that sales and marketing are “not on the same page.” This is a problem.