Sales and marketing misalignment is a sad reality for many B2B companies. When those two teams aren’t in sync, every revenue-generating department feels it. The good news is that there’s a way ...

Account-based marketing directs sales and marketing resources to the engagement and nurturing of a specific set of target accounts, and the key decision makers within those accounts. ABM may be ...

It's time for sales and marketing!If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a ...

While pharma experienced a massive shift to digital sales brought on by the COVID-19 pandemic moving forward, a marketing mix that includes in-person touch points remains integral to building ...

In this episode, you’ll learn how to hire for early sales roles, design compensation, and set up processes for a growing sales team. This episode originally aired on Cold Call in December 2023 ...

Factorial, the Barcelona-based “unicorn” startup that provides an all-in-one HR platform in the cloud for small and medium businesses, has picked up a non-dilutive (no equity) $120 million ...