In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan ... brand strategy to marketing tactics to sales ...

And because of the high value and long-term commitment, B2B sales tend to have lower conversion rates than B2C. Getting enterprise clients onboard requires planning and a highly targeted approach.

There’s a strong correlation between effective omnichannel strategies and increased sales ... Keep the brand plan in sight. Incorporate omnichannel strategy to the latter part of the formalised ...

Target unveiled a 5-year plan to grow its sales to above $15 billion. The company aims to open around 300 stores over 10 years, including about 20 full-size stores in 2025. Unlock your all-in-one ...

Mike Moorman - Academic Director; Adjunct Lecturer of Executive Education; ZS Principal (Emeritus), B2B Sales Strategy and Transformation Practice Leader Arun Shastri - ZS Managing Principal, B2B ...