In essence, it's a sales pitch that describes ... such as "Dear Hiring Manager," or "Dear Talent Acquisition Team." An effective cover letter should highlight the applicant's skills, experience ...

For example, the job posting for a digital marketing manager may emphasize ideal ... attract qualified prospects for the sales team. Then your cover letter opener would pull something from your ...

If you think of your résumé as a map to a new city that the hiring manager has not visited before, the cover letter would be the guidebook. It will not cover everything on the map, but it will ...

Obviously, different applicants' cover letters will look quite different from one another. But here's a sample of what a good letter might look like. Dear (insert name or "Hiring Manager" if name ...

While it's tempting to hit the fast apply button and attach the same generic cover letter to every application ... For example, change "Dear Hiring Manager" to "Dear [company] hiring team ...