to boost visibility and drive sales. Influencers in every niche, from fitness to fashion, flood the platform, but not all clicks are created equal. Smaller budgets lean on mid-tier influencers for ...

"[B]rowser extensions have been designed to steal commissions that influencers like our client ought to have earned for ...

resulting in a 28% uptick in women’s sales. The approach has been working for DICK’s and its influencers, too. According to Marcus, the program has generated over 38 million impressions and ...

And that action can mean sales. Influencers are also trendsetters. They can introduce new aesthetics and create cultural movements. Think of the nostalgia trend or ‘very demure’. Their ability ...

In an era in which influencer marketing dominates digital platforms, a groundbreaking study in the journal Management Science ...

Pragya Bijalwann, CMO & Head of Marketing at Voltas, writes about the new era in FMCD marketing where cutting-edge technology ...

The Softbank-backed ecommerce firm launched the Meesho Creator Club, an in-house affiliate programme offering social media ...