How AI changes online shopping, Kimmel is back on the air, Cracker Barrel expects to lose traffic after rebrand issues.

Retail’s next battle is checkout. Sephora and Condé Nast are betting on creator storefronts turning influencers into ...

André Moraes of PepsiCo explains how the brand is supporting restaurants with digital tools, investing in local businesses ...

TikTok Shop hasn’t just evolved the way consumers buy beauty products — it has also propelled a new subset of influencers into the mainstream. Hair care influencer Danielle Athena, for instance, was ...

BUZZ BOMB™ engages three specialized fitness influencers to grow the brand The influencers have hundreds of ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

And comedian Jack Whitehall also uses email lists for his comedy tour announcements, cutting out the middleman and keeping ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season ...

The credit card giant has reached an agreement to settle a class-action lawsuit involving its coupon-finding browser ...

In a two-week-long auction at Lexington’s Keeneland Yearling Sale, more than 3,000 horses sold, totaling more than $530 ...