The credit card giant has reached an agreement to settle a class-action lawsuit involving its coupon-finding browser ...

TikTok Shop hasn’t just evolved the way consumers buy beauty products — it has also propelled a new subset of influencers into the mainstream. Hair care influencer Danielle Athena, for instance, was ...

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by ...

BUZZ BOMB™ engages three specialized fitness influencers to grow the brand The influencers have hundreds of ...

Capital One COF has settled a lawsuit by social media creators who claimed that the bank’s free browser extension deprived ...

In an ecosystem where direct linking in feed posts isn’t allowed, Instagram influencers, particularly in fashion and activewear, have developed a sophisticated, multi-channel strategy to convert ...

And comedian Jack Whitehall also uses email lists for his comedy tour announcements, cutting out the middleman and keeping ...

Fifty-six seven-figure yearlings were among numerous high marks at the record-setting 12-session auction, which ended ...

The ROI is real — and the relationships are even better. Here’s how top brands are scaling credibility through long-term influencer partnerships. Earned trust. Having built credibility over their ...

Star power remains, but influencer marketing is giving brand campaigns a new kind of sparkle this festive season ...

Influencers are the new cash cow for businesses, according to Brittany Hennessy, the senior director of influencer strategy and talent partnerships at Hearst Digital Media. "People scroll through 300 ...