It’s critical for companies to understand how to continue maximizing the success of their selected influencers in a dark ...

In 2025, influencers will take on an even more central role in shaping brand campaigns and strategies. They won't just ...

"As influencer marketing and the creator economy mature, marketers will continue to demand measurable results - not only in consideration and brand awareness but in sales," Scott Sutton ...

Mavely’s software enables influencers and brands to track whether their followers lead to action such as site visits and product sales. Influencers generally are paid a commission on sales or a ...

At least eight class actions accusing Capital One Financial of stealing affiliate marketing commissions from influencers were ...

Influencer and social-media marketing company Later said Friday that it had bought Mavely, a platform known for paying commissions to social-media creators for the sales they directly generate ...

Capital One is being accused of stealing affiliate marketing sales from content creators. A group of influencers has filed a lawsuit against Capital One, alleging that its shopping browser ...

Influencer talent management firm Shine Talent Group has acquired the fashion and beauty creator agency Spark Talent Group.

First, the influencers came for PayPal's Honey ... their affiliate-marketing commissions by stealing credit for driving sales. "We disagree with the premise of the complaint and look forward ...