Getty In my work in sales leadership, I see a lot of executive summaries in proposals, and they're terrible. And I do mean terrible. On a scale of one to ten, most of them land between one and three.

If your sales process involves proposals, you must be able to write a winning executive summary. If it's lame, the proposal goes unread; if it's hot, readers will think "YES!" before they get to ...

The most important part of every sales proposal is the executive summary-but many people in sales get it completely wrong. Some sellers wrongly believe that the executive summary should summarize ...

As the name suggests, an executive summary provides a high-level overview of your marketing plan. Its primary purpose is to reduce complex topics and projects within your greater marketing plan to the ...

Executive summary This section is a summary of your entire business plan. Therefore, it’s a good idea to write it at the end of your plan, not the beginning. Just as with the overall business plan, ...

Traditionally, the executive summary is the introduction to a full business plan and summarizes the important parts contained in the full document. It's essentially what a busy executive would ...