Getty In my work in sales leadership, I see a lot of executive summaries in proposals, and they're terrible. And I do mean terrible. On a scale of one to ten, most of them land between one and three.

If your sales process involves proposals, you must be able to write a winning executive summary. If it's lame, the proposal goes unread; if it's hot, readers will think "YES!" before they get to ...

Traditionally, the executive summary is the introduction to a full business plan and summarizes the important parts contained in the full document. It's essentially what a busy executive would ...

Executive summary This section is a summary of your entire business plan. Therefore, it’s a good idea to write it at the end of your plan, not the beginning. Just as with the overall business plan, ...

The most important part of every sales proposal is the executive summary-but many people in sales get it completely wrong. Some sellers wrongly believe that the executive summary should summarize ...

Here's the correct structure: Slides 1-3. Describe the problem/opportunity. This is a research-based summary of the business, strategy, challenges and opportunities of the decision maker's firm.