Are your marketing campaigns falling short of expectations? A well-crafted marketing brief template might be the solution ...

Even the pros use proven "templates" to create sales letters that get results. The following is a 12-step template for writing foolproof sales letters. Every person has some form of buying resistance.

A high ROI indicates that a marketing campaign was effective. The simplest way to measure ROI is by dividing the net increase in sales by the marketing cost. A more accurate (but complicated ...