When setting sales quotas, strike a balance between realistic and challenging. Recent data from my company shows that only 9% of companies plan for over 90% of their account executives to achieve ...

ITSMA senior associate Lisa Dennis contended that ABM can only be optimized by seamlessly melding the ABM plan with the sales team’s account plan—creating a single process and strategy from ...

And you don't spend a lot of time on minute details in a financial forecast that depends on an educated guess for sales." The purpose of the financial section of a business plan is two-fold.