How do you know whether a business or project is likely to make for a successful investment? Financial analysis is the key to determining the viability and potential profitability of any venture.

If you’ve ever worked in an office, you might have heard of a SWOT analysis. It’s a tool used to look at the strengths, weaknesses, opportunities, and threats of a business or project.

Brian Beers is a digital editor, writer, Emmy-nominated producer, and content expert with 15+ years of experience writing about corporate finance & accounting, fundamental analysis, and investing.