The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is ...
NEW YORK—There are a few best practices when it comes to integrating set-top box (STB) and Smart TV data, according to a new study from the Coalition for Innovative Media Measurement (CIMM). The ...
Samsung's new range of super-thin, super-powerful Smart TVs got another big fillip at CES: the company's teamed up with DirecTV to offer its service without the use of a set top box. Hook up your TV ...
NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market global ...
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