The Coalition for Innovative Media Measurement (CIMM) – an industry body that aims to promote innovation and foster efficiencies in audience measurement for television and cross-platform video – is ...

NEW YORK—There are a few best practices when it comes to integrating set-top box (STB) and Smart TV data, according to a new study from the Coalition for Innovative Media Measurement (CIMM). The ...

Hisense, Toshiba and other leading OEM native Smart TV inventory exclusively available for programmatic activation in Nexxen DSP, with further OEMs to participate in new marketplace Viewers spend up ...

Samsung's new range of super-thin, super-powerful Smart TVs got another big fillip at CES: the company's teamed up with DirecTV to offer its service without the use of a set top box. Hook up your TV ...

NEW YORK, Sept. 25, 2025 (GLOBE NEWSWIRE) -- Nexxen, a global, flexible advertising technology platform with deep expertise in data and advanced TV, today announced the first-to-market global ...